[Sophie Selcoe - Designer + Illustrator]
I’m a senior graphic designer and illustrator - genuinely both - with 17+ years’ experience working across brand identity, packaging, campaigns, digital and illustration.
I work with established brands, start-ups and creative teams, bringing together creative thinking and hands-on design. I’m equally comfortable developing something from scratch or stepping into an existing brand, understanding it quickly and helping move it forward
Have a project in mind? → Let’s talk
Services
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Brand Identity & Development
From new identities to evolving established brands. Creative direction, visual identity, brand development and guidelines, creating systems that are distinctive, flexible and built to work across every touchpoint.
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Graphic Design & Illustration
Campaigns, digital, print, editorial, retail and POS, alongside bespoke illustration and image creation. Bringing ideas to life across whatever the brand needs.
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Packaging
Concept and packaging design across FMCG, food & drink, beauty and lifestyle - from new product launches and range development to evolving existing packaging for retail.
Recent Highlights: Take a look
Recent Highlights: Take a look
Miro Botanical Skincare
Zama Artisan Chocolate
MoveMentor Campaign
Embers of Distinction Whisky
AirClad X - Bring Space To Life
Seoulista Beauty
Commissioned Character Illustration
Envision Virgin Racing
est Magazine Issue #34
Love to b Natural Skincare
Bournemouth Town Map Illustration
Hurlington Development Editorial
I’ve spent the last 17+ years working across brands big and small, from global names to independent businesses and start-ups.
My work spans brand identity, packaging, campaigns, digital, retail and illustration. I’m comfortable moving between very different brands and styles, getting under the skin of what makes each one distinctive rather than bringing the same look to everything I do.
Being both a designer and illustrator gives me a slightly broader creative toolkit too - I can develop the brand, then create the imagery and illustration that helps bring it to life.