Seoulista Beauty - Packaging & Campaigns

Seoulista Beauty asked me to extend their existing brand across packaging, POS and digital campaigns for their active footcare range.

I developed a flexible visual system around the natural ingredients and scents within each product, using colour to differentiate the range while keeping everything recognisably Seoulista. This was then carried across packaging, retail POS, digital advertising and email.

The result was a consistent but adaptable identity that could grow with the range across both retail and digital.