AirClad - Brand, Campaigns & Editorial

AirClad creates modular architectural structures for events, retail and temporary spaces. I worked with the team over a number of years, developing and evolving the brand across campaigns, editorial, print and digital.

Working within the existing identity, I created a broad range of brand communications including brochures, presentations, email campaigns, social content, large-format graphics and event collateral - keeping everything visually consistent while finding new ways to bring the brand to life.

It was an ongoing creative relationship rather than a one-off project, so a big part of my role was understanding the brand, protecting what worked and evolving it across different audiences and applications.